How Salesforce Snagged ‘Einstein’ for Its Foray Into Artificial Intelligence
Performance Marketing
Last week, Salesforce CEO Marc Benioff touted a vision of the future in which everything and everyone will be connected and driven by machine learning and data. Benioff was launching [...]
Good News: B-to-B Prospecting Data Is More Accurate Than You May Think
Performance Marketing
Business marketers are always complaining about their customer data. “It’s pretty bad,” they’ll say. “It’s a mess.” But our latest study shows that prospecting data is surprisingly accurate — well [...]
3 Revealing GIF-Powered Data Points About the Current State of Marketing
Performance Marketing
Salesforce recently surveyed 4,000 marketers to get a read on the branding and advertising world's biggest concerns, priorities and challenges going into the second quarter of 2016.
Here’s How Many Digital Ads You Could Buy for the Price of a Super Bowl Commercial
Performance Marketing
Brands will spend a record $5 million for a TV ad during CBS's broadcast of this year's Super Bowl, but with most of the chatter about the game happening online, [...]
New Ways of Thinking About Marketing in 2016
Performance Marketing
What are you to your customers? A vendor? A catalog? A funny commercial mascot? For many brands today, there's a chance to be so much more. The key is in [...]
Infographic: Xbox and Amazon Drew Huge Social Buzz Going Into Black Friday
Performance Marketing
This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online.