How Salesforce Snagged ‘Einstein’ for Its Foray Into Artificial Intelligence

Last week, Salesforce CEO Marc Benioff touted a vision of the future in which everything and everyone will be connected and driven by machine learning and data. Benioff was launching his company's foray into artificial intelligence last week in front of 170,000 people at its annual Dreamforce conference in San Francisco.

Salesforce Is Acquiring Krux to Boost Its Data Management Capabilities Inc. has agreed to acquire Krux, a data-management startup that will help boost Salesforce's cross-device marketing and advertising analytics capabilities.

How Nestle Plans to Speed Up Its Marketing by Setting Up Shop In Salesforce’s New York Office

This week, Nestle opened a permanent new office in New York that's housed within Salesforce's space in lower Manhattan. The marketer is opening a so-called digital command center that's staffed by a handful of Salesforce employees in order to monitor and manage both offline and online data from eight of Nestle's water brands.

Why Microsoft Could Challenge Salesforce for CRM Market Share After Buying LinkedIn

When Microsoft bought LinkedIn today for $26.2 billion, it essentially married the two biggest names in curriculum vitae.

3 Revealing GIF-Powered Data Points About the Current State of Marketing

Salesforce recently surveyed 4,000 marketers to get a read on the branding and advertising world's biggest concerns, priorities and challenges going into the second quarter of 2016.

Here’s How Many Digital Ads You Could Buy for the Price of a Super Bowl Commercial

Brands will spend a record $5 million for a TV ad during CBS's broadcast of this year's Super Bowl, but with most of the chatter about the game happening online, […]

Infographic: Xbox and Amazon Drew Huge Social Buzz Going Into Black Friday

This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online.

This Startup Uses Data to Create More Cost-Effective and Eco-Friendly Food Brands

Hampton Creek, like most companies nowadays, employs data for marketing. More interestingly, the packaged-foods startup yesterday explained how it crunches the numbers to create products that are more profitable, environmentally friendly and healthier to eat, tapping into data from more than 400,000 species of plants.

5 Intriguing Takes on Advertising and Technology’s Relationship Status

The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical example.

Instagram Unleashes a Fully Operational Ad Business

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.