Salesforce Marketing Cloud

Do You Have the Habits of a Highly Successful Marketer?

The most common practices of top-performing marketers.

5 Times the Next Big Thing Failed to Kill the Last Big Thing

One of my favorite debates in digital marketing goes like this: When will email be replaced by (fill in the blank)? Or when will brands stop using SMS? Even the Internet is challenged: When will apps or Facebook kill the Web?

LinkedIn Opens Ad Platform

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps marketers sponsor high-quality content. LinkedIn unveiled the new programs today, launching a Sponsored Updates API and a program called Content Partners.

Omnicom Media Group and Salesforce Will Build Social Marketing Tools

Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today.

Salesforce Buys ExactTarget for $2.5 Billion

Salesforce.com has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today.

Salesforce Ties Facebook Custom Audiences, Twitter Keyword Targeting Into Marketing Cloud

Like the social advertising version of Twitter.com versus Tweetdeck, Facebook’s and Twitter’s ad platforms can satiate most advertisers. Power marketers looking for more bells and whistles typically turn to third-party ad platforms to advertise on the social networks, though.

Adobe Borrows From Pinterest in Marketing Cloud Redesign

Pinterest’s ascent last year heralded a new design ethos that spread to many digital properties.

Salesforce Grows Its Analytics Ecosystem

Over the summer Salesforce launched Radian6 Insights to help brands digest all the social signals available to them.

Facebook Establishes Elite Partner List

Facebook used to have several different groups focused on helping brands build applications on its platform.