sales

Why the Smartest Video Strategy Focuses on Mobile, Millennials and New Formats

For today's content-obsessed consumers, it's a video driven world. That will be abundantly clear during the two-week NewFronts that begin Monday.

How Television Has Become the Newest New Media

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting the best results and your brands are reaching the right audiences.

Glamour Magazine Gets an All-American Makeover

In the year since former InStyle publisher Connie Anne Phillips left the Time Inc. fold to join Condé Nast as vp, publisher of Glamour, the magazine has undergone a significant transformation.

Apple Is Building an RTB Platform to Sell In-App Ads

Apple leadership has given the iAds team a new mission: always be selling iTunes Radio. And while the sales team is busy pushing Apple radio inventory, the company will build a real-time bidding exchange to automate selling in-app ads, multiple sources said.