How to Use Content Marketing to Support Your Sales Team
Performance Marketing
Improving your sales team’s effectiveness is an ongoing process. Content marketing can help. In fact, content is no longer a nice-to-have. For most marketers, it’s a must-have. Here’s why.
A Popular Sales Email Best Practice to Avoid
Performance Marketing
Misrepresentation in cold email outreach and social selling is rampant. In fact, it’s becoming a mainstream idea. The result is a popular, yet ineffective, sales email best practice among inside [...]
Selling Is Hard. 1 Easy Thing Can Make the Difference
Performance Marketing
Not going to lie. Selling is hard. Marketing your product or service to convert better than another brand is just plain difficult, as so much advertising sounds and feels and [...]
Tapping the Psychology of Fun for Sales and ROI
Performance Marketing
Tapping the psychology of fun for sales and ROI takes work, because sometimes we marketers are so close to the trees, we can’t see the forest. Such is often the [...]
Why Direct Mail Is the Rodney Dangerfield of Media
Performance Marketing
If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake. And yet, like the famed Energizer Bunny, the mail channel [...]
Storytelling: Why It Rarely Works in Sales Prospecting
Performance Marketing
Many a book has been written on storytelling. Especially in marketing. Today, storytelling (as a practice) is creeping into sales prospecting. But is it effective to start conversations from cold?