Saks Fifth Avenue

Here’s Why the Spectacle of Holiday Windows Is Still Crucial for Brands

Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office.

Warby Parker and Saks Fifth Avenue’s Mobile Commerce Just Got More Interesting

Digital payments company Stripe revealed a mobile commerce system today called Relay, which lets retailers offer products across multiple smartphone apps in an unusually easy fashion. 

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. 

Brands Miss the Mark With 9/11 Tweets

Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not, tweets can end up as fiascoes in an otherwise well-meaning flurry of posts. 

Saks Fifth Avenue CMO Mark Briggs Explains Sweeping Changes

When Hudson’s Bay plunked down $2.4 billion to acquire Saks Fifth Avenue last year, many remarked on the pluck of chief executive Richard Baker. Hadn’t he heard that department stores were yesterday’s retail idea? Yes, he had—and he didn’t care.

Want to Spot Rich People? Head to Walmart

It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder: How often do wealthy shoppers actually shop in those stores?

This Company Went From Selling Street Meat to Saks Fifth Avenue

Specs Who (From left) Ross Resnick, founder and Big Burrito; Ryan van de Griendt, director of operations; Megan Madsen, account manager; Cory Murphy, director of new business

Huge Names SRI’s Jessica Pezzullo CMO

Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer.

Portrait: Iris

Specs Who From left, managing director Sarah Aitken, CEO Americas Jeremy Cochran, cd Tim Clarkeand director of strategy Esty Gorman What Marketing, advertising and experiential agency

SapientNitro: Major Retailers Lack In-Store Digital Savvy

SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well.