This Mentoring Program Helps Women Learn to Win, and Make Their Communities Better
Brand Marketing
Camila Pirelli wants to corral thousands of disadvantaged youngsters from shantytowns in her native Paraguay and teach them life lessons through sports—and maybe cultivate a future Olympian or two—while Paola [...]
Charter Promises Great TV and Internet at the Most Comically Unlikely Times
Creativity
A quartet of ads for Charter Communications' Spectrum package promise fast and convenient Internet service, and HD television for everyone ... no matter how bedridden, ambitious, desperate or determined to [...]
Marketers Don’t Understand Modern Moms, Saatchi Survey Says
Brand Marketing
Memo to marketers: When it comes to moms, get real. Stop focusing on motherhood as a job, and start talking to moms like the multifaceted, multidimensional human beings they are.
Facebook, Twitter and YouTube Have Different Mobile Ad Strengths
Performance Marketing
A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting mor
Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad
Creativity
What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers? To encourage moviegoers to stay quiet during a film, Saatchi Denmark filmed audience members milling [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due, [...]