This Man Ate a Ford Kuga, to Sample Its Delicious Materials, in Brand’s First ‘Taste Drive’
Creativity
Every automaker says it uses the best materials. But how do you really know unless you try them? And by try, we mean eat. Ford Motor Co. in Israel wanted [...]
Saatchi & Saatchi Defends Its Much-Ridiculed ‘Stoner Sloth’ Anti-Marijuana Ads
Creativity
Amid the chorus of derision aimed at Australia's "Stoner Sloth" anti-marijuana ads, one group still wholeheartedly believes in the campaign—the agency behind it, Saatchi & Saatchi.
Why Saatchi New York Allowed a Rock Band to Destroy Its Office for This Music Video
Creativity
Saatchi & Saatchi New York is one of the ad industry's most storied agencies, and its office at 375 Hudson in downtown Manhattan is something of an icon unto itself. [...]
Walmart Is Urging People Everywhere to Do This One Simple Thing for Veterans
Creativity
Former U.S. military personnel discuss the challenges of transitioning back to civilian life in a series of straightforward yet stirring short videos from Saatchi & Saatchi New York promoting Walmart's [...]
10 Stories of Creative Partners Who’ve Endured and Thrived Without Killing Each Other
Brand Marketing
Creative partnerships are very much like romantic relationships. You find someone who sees the world the same way you do; you feel that spark of connectedness; you start building something [...]
Amid Restructuring, Saatchi & Saatchi Hires Andrea Diquez as Its N.Y. President
Brand Marketing
Saatchi & Saatchi New York has tapped Andrea Diquez to be president, adding another woman to its executive leadership team. She joins recent hires Carol Miller-Repetto (COO for the shop's [...]