Saatchi New York Cuts CEO and CCO in Leadership Overhaul
Brand Marketing
In a surprising overhaul of its leadership, Saatchi & Saatchi New York has parted with both its CEO Brent Smart and its chief creative officer Jay Benjamin. Both will leave [...]
Diversity Advocates Are Dumbfounded as Saatchi Chairman Claims Gender Bias Is ‘Over’
Brand Marketing
Depressing. Damaging. Nonsense. Dead wrong. These are just a few of the many terms being used to describe Saatchi & Saatchi chairman Kevin Roberts' recent comments on women in advertising, [...]
General Mills Launches a Closed U.S. Creative and Content Agency Review
Brand Marketing
Multinational food manufacturing giant General Mills has launched a comprehensive review affecting all of its creative and content agency relationships in the United States. The company, which includes such brands [...]
Watch 6 Brilliant Films (and One Made by an A.I.) From Saatchi’s New Directors’ Showcase
Brand Marketing
CANNES, France—Artificial intelligence has been one of the big themes at the Cannes Lions festival here this week, and A.I. projects have already won three Grand Prix awards: two for [...]
These 6 Great CPG Commercials Were the Whole Package
Brand Marketing
Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and [...]
Toyota Sponsors Tumblr and Yahoo’s Livestream of This Weekend’s Stagecoach Music Festival
Performance Marketing
It's only late April, but it's already looking like it may be the summer of livestreamed concerts.