We're three months into 2016, and it might be the year advertisers redefined the billboard. We've already seen obnoxious, stupid yet fun billboards that play with the form in delightful ways. And last week, Toyota joined the list of major brands shaking up out-of-home with a scalable rock wall it erected right in the middle of Times Square.
Saatchi & Saatchi LA
After watching Terry Crews scream his way through many an Old Spice ad, it's hard to imagine him as boring. But that's the premise of Toyota's upcoming Super Bowl ad for the Highlander, in which Crews receives life lessons from none other than the Muppets.
Well, it's not the video ads on Facebook that everyone (in the marketing world, at least) is waiting to see, but give props to Toyota