Saatchi & Saatchi LA

Watch People Climb Toyota and Saatchi’s Insane RAV4 Rock Wall in Times Square

We're three months into 2016, and it might be the year advertisers redefined the billboard. We've already seen obnoxious, stupid yet fun billboards that play with the form in delightful ways. And last week, Toyota joined the list of major brands shaking up out-of-home with a scalable rock wall it erected right in the middle of Times Square. 

The Muppets Mentor Terry Crews in Toyota’s Super Bowl Ad

After watching Terry Crews scream his way through many an Old Spice ad, it's hard to imagine him as boring. But that's the premise of Toyota's upcoming Super Bowl ad for the Highlander, in which Crews receives life lessons from none other than the Muppets.

Toyota Is Using Instagram Videos in Its Facebook Ads

Well, it's not the video ads on Facebook that everyone (in the marketing world, at least) is waiting to see, but give props to Toyota

Social Strategies Differ for Auto Brands in Super Bowl

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Balt