For the first time, a web series about fake movie trailers reached beyond movie buffs and comic book fanboys to the producers, studios and stars that make the real films. ScreenJunkies' Honest Trailers, which has close to 1 billion views since its start in 2012, is now starting to leverage that burgeoning Hollywood relationship.
In this quirky PSA, Deadpool tells you to tweak the tomatoes before you go cucumber-crazy. Still don't get it? He can be clearer: Touch yourself tonight. Deadpool took a moment out of his busy movie marketing promo schedule (involving holding beauty pageants, making fun of Australians, and running for El Presidente) to give men a fireside chat about an issue so critical it affects even himself: testicular cancer.
Hyundai squeezes not just one but—by our count—13 Ryan Reynolds into the first of its two in-game Super Bowl commercials, which rolled out online Monday. And to go along with the celebrity spot, the second spot features another big-game staple: talking animals.
This year, Hyundai plans to offer up a little something for everyone, including two celebrity appearances, in its four Super Bowl 50 spots. The ads, created by Innocean Worldwide, touch on humor, fear, compassion and love, and aim to capture the brand's "We make things better" motto while also highlighting new capabilities and technologies.
Breaking the fourth wall doesn't happen all that often in movies—especially not in today's overly earnest and gritty superhero movies.