Ryan Lochte

Ryan Lochte Seeks Fresh Start From His Drama-Filled Past in PowerBar Campaign

If anyone needs a fresh start, it's Olympic swim bro Ryan Lochte. PowerBar is giving him that, in a new tongue-in-cheek campaign from BSSP that encourages all of us to get healthier in 2017.

Ryan Lochte Promotes ‘Forgiving’ Throat Drops in Intentionally Weird Pine Bros. Ad

Embattled Olympic swimmer Ryan Lochte is continuing his apology tour by appearing in a truly weird and perhaps intentionally bad ad for Pine Bros. Softish Throat Drops.

Protesters Disrupted Ryan Lochte’s First Night on Dancing With the Stars

ABC had expected that Ryan Lochte's debut last night on Dancing With the Stars would drum up a lot of media attention, but not like this.

Ralph Lauren Joins Speedo in Dropping Ryan Lochte After Rio Scandal

Speedo and Ralph Lauren have ended relationships with U.S. Olympian Ryan Lochte, a decision that comes after the swimmer was accused of fabricating his tale of being robbed in Rio de Janeiro.

Triumph, Cuteness and Controversy Make the Olympics a Messy Mix on Social Media

Thursday's buzziest moments from the Summer Olympics were a strange mix of triumph, cuteness and controversy.

Olympic Roundup: Team USA Now Has 100 Medals

Team USA reached 100 medals at the Summer Olympics in Rio on Thursday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24 hours of the Olympics:

Game of Thrones: NBC’s Olympic Ratings Momentum Unstoppable

NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row.

London 2012: NBC on Record Ratings Pace

Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the prime-time broadcasts in record numbers.

Ryan Lochte Goes the Distance in AT&T’s Olympic Spot

AT&T's "Warming Up" spot for the 2012 Olympic Games, from BBDO in New York (and directed by Psyop), has American swimmer Ryan Lochte claiming that luck didn't get him all the way across the Atlantic to London—hard work and perseverance did. I respectfully disagree.