Ryan Lochte Seeks Fresh Start From His Drama-Filled Past in PowerBar Campaign
Brand Marketing
If anyone needs a fresh start, it's Olympic swim bro Ryan Lochte. PowerBar is giving him that, in a new tongue-in-cheek campaign from BSSP that encourages all of us to [...]
Olympic Roundup: Team USA Now Has 100 Medals
Brand Marketing
Team USA reached 100 medals at the Summer Olympics in Rio on Thursday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24 [...]
Game of Thrones: NBC’s Olympic Ratings Momentum Unstoppable
NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row.
London 2012: NBC on Record Ratings Pace
Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the prime-time broadcasts in record numbers.
Ryan Lochte Goes the Distance in AT&T’s Olympic Spot
Creativity
AT&T's "Warming Up" spot for the 2012 Olympic Games, from BBDO in New York (and directed by Psyop), has American swimmer Ryan Lochte claiming that luck didn't get him all [...]