Would You Help a Freezing, Abandoned Baby? This Ad Stunt Isn’t So Sure
Creativity
Humans are so empathetic and caring. No, wait, they're selfish and horrible! Advertising stunts can't seem to decide. Six weeks ago, we were impressed by several humans who helped a [...]
Russians Get Free Subway Rides for Doing Squats Ahead of the Sochi Olympics
Creativity
Want a free subway ride in Moscow? Get ready to do 30 squats. And make sure you drop it low, because the specially designed ticket vending machine can tell if [...]
Fashion Brand Makes a Colorful Entrance Into Russia With Pro-Gay Ad in Moscow Times
Creativity
Swedish fashion house Björn Borg, whose tagline is "Björn Borg says ja!," celebrated the launch of its Russian website with a full-page ad in homophobic Russia's Moscow Times showing colored [...]
Copywriter Turned Author Looks Back on Russia’s Shift to Capitalism
Brand Marketing
Specs Who Elliott Holt Age 39
Weird Burger King Ad Says It’s Better to Be Addicted to Whoppers Than Drugs
Creativity
In this controversial Burger King ad from Russia, a Whopper crushes a flower as a voiceover informs us: "This is a poppy.
Datsun’s Revival Won’t Be a Nostaglia Play
Brand Marketing
Nostalgia won’t play a role in the marketing behind Datsun’s 2014 comeback.