Did BuzzFeed Go Too Far in Publishing a Salacious, Unverified Report About Donald Trump?
Performance Marketing
On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump.
A Domestic Violence Message Is Hidden in This Clever 360° PSA. Can You Find It?
Creativity
Lots of ads have used 360° video lately, but here's one where the VR technology really suits the message—and delivers a powerful coda for those who absorb it.
Snickers Gets Wrapped Up Like Other Candy Bars in Latest ‘You’re Not You’ Ads
Creativity
BBDO Moscow takes the "You're Not You When You're Hungry" campaign for Snickers into meta territory with these three print ads, in which the Snickers bar isn't itself—it's packaging to [...]
Nike Celebrates the ‘Real Girls of Moscow’ With Empowering Ads, Murals and GIFs
Creativity
In April, Nike Women launched its popular "Better for It" motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia.
How Do You Improve Sex on the Cannes Red Carpet? Bring Along a Mattress and Pillows
Creativity
"It is your last night in Cannes. Make it more comfortable." That's the message, printed on pillows, that awaited Cannes Lions attendees who discovered a mattress on the event's red [...]
Ad of the Day: This Bug Spray Made Glorious Blood Portraits From Squashed Mosquitos
Brand Marketing
Cormac McCarthy gave us Blood Meridian. Jay Reatard gave us Blood Visions. And now BBDO Russia has given us the equally badass "Blood Portraits" to promote mosquito repellent Glorix.