On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump.
A bizarre Christmas commercial from Russia is under fire for showing Santa Claus trying to teach a single mother a lesson in being a better parent—by abducting her and dragging her through the wilderness by a rope and eventually pulling a knife on her. And the ad's creators seem baffled that anyone could have a problem with it. The spot, for Credit Bank of Moscow, was created by ad agency 3Sba. It is beautifully shot, which makes it even weirder—clearly no expense was spared in producing the film, yet how no one raised a red flag during its creation is baffling.
Need a fix? The darknet's got whatever you need. Even coffee. The Chernyi Cooperative is claiming the dubious title of "first legal product advertisement on the darknet." It's selling its Chernyi Black roast via Tor, which lets you trawl the web anonymously and access sites not available on mainstream browsers.
If you've ever wanted to try to climb inside the head of a drug addict willing to shoot up a flesh-rotting, mind-melting opioid, now may be your chance. A surreal six-minute video from Europe is aiming to battle the use of krokodil—a cheap, easy-to-make heroin alternative infamous for turning the skin of its users into scaly reptilian patches, and their brains into puddles—by imagining the darkest, most self-destructive thoughts of one of the drug's users.
A clever campaign from Russia adds new utility to the dead-tree branding tool of the business card, by turning it into a blood alcohol test that can let bar patrons know whether they're sober enough to drive safely—or should arrange for a ride to come pick them up.
Lots of ads have used 360° video lately, but here's one where the VR technology really suits the message—and delivers a powerful coda for those who absorb it.
BBDO Moscow takes the "You're Not You When You're Hungry" campaign for Snickers into meta territory with these three print ads, in which the Snickers bar isn't itself—it's packaging to look like Mars, Bounty and Twix bars.
In April, Nike Women launched its popular "Better for It" motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia.
"It is your last night in Cannes. Make it more comfortable." That's the message, printed on pillows, that awaited Cannes Lions attendees who discovered a mattress on the event's red carpet during the festival's final hours. The stunt was a well-played callback to this year's much-buzzed-about moment when two unidentified people had sex on the red carpet of the Palais des Festivals around 4:30 a.m. last Tuesday.
Cormac McCarthy gave us Blood Meridian. Jay Reatard gave us Blood Visions. And now BBDO Russia has given us the equally badass "Blood Portraits" to promote mosquito repellent Glorix.