Russel Wohlwerth

Even BBH’s Rivals Wonder Why Johnnie Walker Is in Review

Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle Bogle Hegarty and its "Keep Walking" campaign.

Here Are the 4 Finalists in Brown-Forman’s Media Review

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External View Consulting Group, the Los Angeles-based consultancy managing the search.

Consultants Scratch Heads Over Publicis-Omnicom Deal

It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe.