Asics Asks: Can You Run Faster Than This Ad?
Creativity
Here's a wonderful—though potentially hazardous—out-of-home execution for Asics running shoes by ad agency Vitro. Timed to the ING New York City Marathon this past weekend, Asics installed a 60-foot video [...]
Asics gives marathoners some digital cheer
Creativity
Things get interesting when digital technology meets real life. That was the secret behind Wieden + Kennedy's Nike Chalkbot initiative at the Tour de France, the Coca-Cola real-life Facebook Likes [...]