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Buyers Bullish on Facebook Exchange

Performance Marketing

By Tim Peterson

News broke in June that Facebook was readying an ad exchange which would enable advertisers to target people of Facebook based on th

Performance Marketing

Yahoo Eyeing Google, AppNexus, PubMatic to Take Over Right Media

By Tim Peterson

Performance Marketing

Ad Network Casale Media Readies SSP

Performance Marketing

PubMatic Raises $45 Million With IPO, Acquisitions in Mind

By Tim Peterson