Pot Marketers Must Get Creative as Digital Ad Networks Just Say No
Performance Marketing
Weed-focused tech companies say they want to embrace digital advertising full throttle, but the industry is not quite ready for their business.
Turner Embraces Programmatic
Performance Marketing
For many years, Turner (as well as ESPN) was the face of the big media caution when it came to online ad automation.
Programmatic Still Small Potatoes at Most Agencies
Performance Marketing
Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their [...]
It’s Basic Math That’s Killing Display
Performance Marketing
A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of [...]
Real-Time Bidding’s Biggest Buyers
Performance Marketing
EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms [...]
Ad Wreck
Performance Marketing
Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace.