This Agency Develops New Brand Categories

Specs Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO

BBH, PHD Take Global Lead on Newell Rubbermaid

Newell Rubbermaid is consolidating its lead global agency roles for advertising and media buying.Bartle Bogle Hegarty will lead creative for the conglomerate out of its New York office, with help from the shop's offices in London, Sao Paolo, and Shanghai. PHD will handle media buying.