Here in the U.S., where 83 percent of adults are self-proclaimed coffee drinkers, tea is generally marketed as something genteel—a soothing beverage to be sipped while relaxing in your sitting room, not guzzled throughout the day from a giant Dunkin' Donuts mug.
Who said station wagons are for moms? Oh, how things change. Audi U.K. is changing that stigma with this "Ultimate Paintball Duel" between two new 2013 RS 4 Avants. Yes, they're station wagons. No, they're not your run-of-the-mill kid pushers. They're loaded with V-8 engines, 450 horsepower—oh, and huge hood-mounted paintball guns. The black vs. white, arcade-like duel is a gamer's dream come true, with fast cars, guns, high scores and Paul Engemann's "Push It to the Limit" as the soundtrack (bonus!). What's not to love? The spot shifts into gear as the cars commence in hot pursuit of each other, firing rounds on all cylinders. Paint flies, tires squeal and stunt drivers handle hairpin turns and evasive maneuvers to avoid direct hits. The spot even pays a brief tribute to James Bond with its neon-blue oil slicks and roadside paint bombs. Touché to Audi U.K. Now, let's see how the RS 4 will be introduced in the U.S. Making-of video after the jump.
Brands often freeze up when they're criticized on Facebook. U.K. maxipad maker Bodyform makes the most of it. A week ago, a man named Richard Neill posted a rant on Bodyform's Facebook wall, humorously calling out the brand for false advertising—saying his girlfriend doesn't have happy periods like those depicted in the ads, but instead becomes "the little girl from the exorcist with added venom and extra 360 degree head spin." The post has gotten more than 84,000 likes. Rather than ignore it, Bodyform one-upped Mr. Neill with the video below, in which it pretends to fess up about its pathological lying. The clip is genius from the opening frames, as we see CEO Caroline Williams (actually played by an actress) pour herself a glass of blue water. "I think it's time we came clean," she says. "We lied to you, Richard, and I want to say sorry. … Sorry." She goes on to facetiously explain why the company has used metaphorical imagery in its ads rather than focusing on "the blood coursing from our uteri like a crimson landslide." It's an inspired bit of writing and performance, capped off by a hilarious ending. And it's brave to admit, even in the context of the joke, that your ads don't tell the whole story. Not every brand would feel comfortable doing this, or more to the point, have the skill to pull it off. Of course, it helped that Neill set the tone with his own comedy. Still, this is what great social engagement looks like. Via Mashable. UPDATE: The idea came from Carat, and was executed by Rubber Republic. Scroll down for statements from the agency and brand. UPDATE: This work won gold in the Cyber Lions category at Cannes in June 2013.