How Automated Advertising Can Help Publishers Cut Out the Ad Tech Middleman
When it comes to automated advertising, publishers and advertisers have just scratched the surface. We have seen, and will continue to see, rapid growth in programmatic advertising and real-time bidding. [...]
Rocket Fuel Lives Up to Its Name in First Day of Trading
Performance Marketing
Rocket Fuel, a DSP that advertises campaign creation by artificial intelligence and includes inventory on Twitter and Facebook, was priced at $29 a share yesterday before its IPO. Today, the [...]
Condé Nast Cracks Door Wider to Its Private Exchange
Performance Marketing
Condé Nast, having cracked open the door to programmatic buying two years ago, has swung it open a little more.
Buyers Blind When It Comes to How Exchanges Actually Work
Performance Marketing
Data is power, or rather is empowering to any business. When one thinks about data with regards to digital advertising, most likely what first comes to mind is targeting data, [...]
Digital Radio Gets Real-Time With Xaxis
Performance Marketing
While no medium is totally efficient, digital radio advertising can be particularly wasteful.
FBX Partner Rocket Fuel Rakes in $107 Million in 2012
Performance Marketing
Ad tech outfits tend to keep quiet on how their business is doing, unless business is doing particularly well.