Honda Is Returning to the Super Bowl With a :60 for the Ridgeline Pickup Truck
Brand Marketing
Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away. [...]
Gas Station Chain Shows You Exactly How to Treat a Superfan in This Touchingly Geeky Ad
Creativity
In an unusual promotion, ARCO surprised its biggest fan—yes, retail gas-station brands have fans, too—with a gift that clearly meant the world to him and his girlfriend. It all began [...]
Ad of the Day: Honda Stretches Your Face in Fun, Trippy Launch Spot for HR-V
Brand Marketing
Conventional wisdom says millennials don't buy a lot of new cars. They're too busy playing with their iPhones. Or they're ideologically opposed to gas-guzzling, pollution-spewing automobiles.
RPA’s ECD Is Releasing His New Book on Instagram, a Page a Day for 160 Days
Creativity
Jason Sperling's new book, Look at Me When I'm Talking to You, gives brands new rules for fostering loyalty with consumers in an attention-scarce world. And the RPA executive creative [...]
Brands Should Beware the Legal Hazards of Flirting With Celebs in Social
Brand Marketing
These days, the rise of social media has produced a gray area for brands, as some unknowingly assume high risk in their pursuit to be topical and clever while attaching [...]
Tempur-Pedic Knows Exactly What Every Sleep-Deprived Mom Wants for Mother’s Day
Creativity
Hallmark's "Put Your Heart to Paper" campaign featured interviews with people who didn't know their moms were watching. Now, Tempur-Pedic has hit it big with the opposite—interviews with moms who [...]