USA Network on May 16 will make an upfront pitch to advertisers that will emphasize sitcoms and reality shows.
Just three episodes into its premiere run, TNT’s Dallas reboot has earned a second season order. The Turner network has ordered 15 episodes from Warner Horizon Television, with plans to bow them sometime in 2013.
Age 40 Accomplishments Stars as Dr. Henry “Hank” Lawson on USA’s Royal Pains (Season 4 premieres on June 6); will star in the movie In Your Eyes, out later this year Base Los Angeles and New York
USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans, and provide deeper ad integrations for the shows' partners while the series are running.