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Royal Caribbean Fills Virtual Ship With Celebrities

Brand Marketing

By Gabriel Beltrone

Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image.

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Mindshare Starts Content Marketing Practice

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Brand Marketing

Marketers: Carnival Needs a Great PR Video—Now

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Creativity

Royal Caribbean Crashes Tony Awards With Branded Segment

By T.L. Stanley

Creativity

Royal Caribbean does the math in latest ads

By Tim Nudd