Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business
Brand Marketing
GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and [...]
Accounts in Review: Here’s Why Dentsu Left the Sears Holdings Battle
Brand Marketing
Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The [...]
Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT
Brand Marketing
Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The [...]
Royal Caribbean Launches Global Creative Review
Brand Marketing
Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, [...]
Cruise Lines Want a New Kind of Passenger: Millennials
Brand Marketing
Cruise lines have weathered some rough seas in the past few years.
Cruise Operators Are Partnering With Brands to Help Rebuild Their Reputations
Brand Marketing
The cruise-ship business has faced rough seas in the past year or so. From the Norwalk stomach virus to passengers falling overboard to last year’s memorable “Poop Cruise,” the floating [...]