Royal Caribbean

Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies

It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki to check out the brand's experiential activation at the renowned culinary event.

Forget Drones. This Year’s SXSW Will Usher in the Era of Real-World Robots

If FaceTime and Siri already make you feel like you've been transported into a Jetsons episode or a scene from Blade Runner, buckle up.

Can Mobile Save the Cruise Industry?

BARCELONA, Spain—When you think of the world's biggest mobile brands, Royal Caribbean probably isn't the first name that comes to mind, but its fleet of ships are slowly becoming floating digital hubs.

Royal Caribbean Courts Millennials by Promising Them an Anti-Cruise That Won’t Suck

Mullen Lowe positions Royal Caribbean as something of an anti-cruise line in its first campaign for the brand since adding the assignment in May.

Accounts in Review: Creative Searches Pick Up, a Bit

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's […]

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative […]

Accounts in Review: Mediahub Beats Bigger Shops to Win New Business

The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of […]

Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders

Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to […]

How to Make Branded Content That Resonates With Millennials

Specs Current gig Branded entertainment creative director, AwesomenessTV Previous gig Executive producer and creator, Fashion Star Age 45

Accounts in Review: Royal Caribbean Nears Its Media Decision

Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today […]