Today’s #AdweekChat: Why Topical Social Content Is So Lame, and How to Fix It
Brand Marketing
This week is shaping up to be a social media manager's dream (or nightmare?) with the #RoyalBaby, #StarWarsDay and
Just How Much Royal Baby News Was Consumed?
Performance Marketing
George Alexander Louis, the baby boy born to Prince William and Kate Middleton, has had the world's attention for months—and the advertising/content discovery platform
British Bakery Cooks Up Best Headline for a Royal-Baby Tribute Ad
Creativity
Most of the tactical marketing around the royal baby's birth has been a bit undercooked, but this headline from British bakery Warburtons is pretty decent. By WCRS in London.
William and Kate’s Nursery Decorator Screws Up Royally in Carling Ad
Creativity
The congratulatory ads continue to roll in following the birth of William and Kate's royal baby on Monday. Here's Carling's entry from ad agency Creature—an amusing tale of a palace [...]
The Sun Celebrates the Royal Baby and Other Famous Infants Who’ll Soon Be Running the World
Creativity
William and Kate's baby is just a day old, and he's already out carousing with other overprivileged infants. Grey London whipped up the "Future Rulers" ad above for The Sun, [...]
Celeb Media Prepares for Royal Baby ‘Blowout’
Performance Marketing
Royal milestones are proven cash cows for celebrity weeklies: Between newsstand sales, special issues and features, the magazine industry raked in an estimated $31 million from the Royal Wedding in [...]