As Roth Partners’ business grows, so does its leadership ranks. Joining the New York agency are Martyn Straw as director of strategic planning, Keith Evans as executive creative director and Tracy Reilly as managing partner.
A perky, energetic character named “Trudy” is central to Roth Partners’ first work for True Lemon, a natural lemon flavoring for water that’s looking to steal share from bigger players like Crystal Light.
A growth spurt has prompted Roth Partners—a brand consultancy that pulls together outside talent to tackle marketing briefs—to add a managing partner. Filling the role is Jon Renner, a former managing director at Walton Isaacson in New York and onetime colleague of Roth founder Rick Roth at Ogilvy & Mather. In his new job, Renner reports to Roth.