Contenders Emerge in Vonage Review
Brand Marketing
Vonage has narrowed the field in its review of its creative and media businesses, with briefings slated for early next week. Sources identified the creative contenders as JWT, Havas Worldwide, [...]
3 Shops Vie for Atlantic City Tourism Account
Brand Marketing
Atlantic City’s search for an agency to drum up tourism is winding down, with three New York shops still in the hunt.
New York Life Completes Creative Search
Brand Marketing
New York Life has selected a new lead creative agency, a week after final presentations. Euro RSCG will succeed Taxi on the business. Taxi, which has handled the account since [...]
New York Life Briefs Finalists
Brand Marketing
New York Life's creative advertising review has entered its final stages. The company's marketing executives today briefed three contenders—Euro RSCG, TBWA\Chiat\Day, and Carmichael Lynch—and those shops will now prepare for [...]
New York Life Visits Shops in Creative Review
Brand Marketing
From a pile of requests for proposal submissions have emerged a half-dozen agencies in New York Life's creative review. New York Life executives are visiting the shops and, based on [...]
Alliance for Atlantic City Seeks Agency
Brand Marketing
Now that a group charged with burnishing the image of Atlantic City has a leader, it’s time to find an ad agency.