The mattress business has seen a big bounce in reviews this year.
After six years of courting, Roth Associates and The Observatory International are tying the knot. The consultancies, which primarily help marketers search for ad agencies, are merging to create Roth Observatory International. The combined operation will have a presence in 10 cities, including New York, Los Angeles, London, Tokyo, Hamburg, Warsaw and Johannesburg.
Since Andy Berlin left Berlin Cameron United in 2008, co-founder Ewen Cameron has needed another bona fide business partner.
PUR, the water filtration device previously owned by Procter & Gamble, is reviewing its creative business. P&G sold the brand to Helen of Troy Ltd. at the end of 2011.
Three agencies are preparing for final presentations in the Sleepy’s creative review, with pitches slated to take place in two weeks, the retailer has confirmed. The contenders are Havas Worldwide, Publicis Kaplan Thaler and Gotham. Each is pitching out of its New York office. Annual media spending behind the brand is estimated at $75 million.
RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand.
Vonage has a new creative agency. The New York office of JWT has landed lead creative responsibilities on the brand after a review, Vonage has confirmed. Account revenue is estimated at $10 million.
One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both the Honda and luxury Acura brands are in play. The incumbent, RPA in Santa Monica, Calif., is essentially synonymous with the business, having worked for Honda since 1986.