Roth Associates

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews

The mattress business has seen a big bounce in reviews this year.

Roth Associates Merges With The Observatory

After six years of courting, Roth Associates and The Observatory International are tying the knot.The consultancies, which primarily help marketers search for ad agencies, are merging to create Roth Observatory International. The combined operation will have a presence in 10 cities, including New York, Los Angeles, London, Tokyo, Hamburg, Warsaw and Johannesburg.

Matt Ryan Becomes Ewen Cameron’s Business Partner

Since Andy Berlin left Berlin Cameron United in 2008, co-founder Ewen Cameron has needed another bona fide business partner.

PUR Launches Creative Search [UPDATED]

PUR, the water filtration device previously owned by Procter & Gamble, is reviewing its creative business.P&G sold the brand to Helen of Troy Ltd. at the end of 2011. 

Sleepy’s Hires Its First Lead Creative Shop

Publicis Kaplan Thaler has won creative responsibilities for Sleepy's after a review.

Meet the Sleepy’s Creative Finalists

Three agencies are preparing for final presentations in the Sleepy’s creative review, with pitches slated to take place in two weeks, the retailer has confirmed.The contenders are Havas Worldwide, Publicis Kaplan Thaler and Gotham. Each is pitching out of its New York office.Annual media spending behind the brand is estimated at $75 million.

RPA Beats Odds to Keep Honda Brand

RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand.

Sleepy’s Searches for a Creative Agency

Sleepy's is continuing to reach outside for marketing help.

Vonage Completes Its Agency Search

Vonage has a new creative agency.The New York office of JWT has landed lead creative responsibilities on the brand after a review, Vonage has confirmed. Account revenue is estimated at $10 million.

RPA Mounts Defense in Honda Review

One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business.National and regional responsibilities on both the Honda and luxury Acura brands are in play. The incumbent, RPA in Santa Monica, Calif., is essentially synonymous with the business, having worked for Honda since 1986.