Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews
Brand Marketing
The mattress business has seen a big bounce in reviews this year.
Meet the Sleepy’s Creative Finalists
Brand Marketing
Three agencies are preparing for final presentations in the Sleepy’s creative review, with pitches slated to take place in two weeks, the retailer has confirmed. The contenders are Havas Worldwide, [...]
RPA Beats Odds to Keep Honda Brand
Brand Marketing
RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand.
Sleepy’s Searches for a Creative Agency
Brand Marketing
Sleepy's is continuing to reach outside for marketing help.
Vonage Completes Its Agency Search
Brand Marketing
Vonage has a new creative agency. The New York office of JWT has landed lead creative responsibilities on the brand after a review, Vonage has confirmed. Account revenue is estimated [...]
RPA Mounts Defense in Honda Review
Brand Marketing
One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both the [...]