roster shops

Mondelez’s Goal in Global Media Review is Efficiency

Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.

SC Johnson Bundles Media Buying at PHD

In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD. Previously, the business had been split between Maxus (traditional media) and PHD (digital media).

Citi’s Global Media Review Follows a Familiar Pattern, Roster Shops Only

Citi's global media review fits the "members-only" approach of other recent searches in which outside agencies are not welcome.

Only Roster Shops Will Get a Crack at Coke’s U.S. Media Account

Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair.

SC Johnson Reviews Its Global Media Buying but Will It Consolidate?

SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group's PHD and WPP's Maxus, the company confirmed.

There Are 4 Big Winners in Kraft’s Agency Consolidation

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops.

Add Lean Cuisine to the List of Nestlé Reviews

Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well.One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. creative business, with a quartet of roster shops competing for the assignment, according to sources.

Here’s Who May Gain From Publicis-Omnicom Client Fallout

As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to gain share.