Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.
In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD. Previously, the business had been split between Maxus (traditional media) and PHD (digital media).
Citi's global media review fits the "members-only" approach of other recent searches in which outside agencies are not welcome.
Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair.
SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group's PHD and WPP's Maxus, the company confirmed.
Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops.
Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well.One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. creative business, with a quartet of roster shops competing for the assignment, according to sources.