Mondelez’s Goal in Global Media Review is Efficiency
Brand Marketing
Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.
There Are 4 Big Winners in Kraft’s Agency Consolidation
Brand Marketing
Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops.
Add Lean Cuisine to the List of Nestlé Reviews
Brand Marketing
Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well. One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. [...]
Here’s Who May Gain From Publicis-Omnicom Client Fallout
Brand Marketing
As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to [...]