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5 Startup Funding Rounds This Week That Marketers Should Know About

Performance Marketing

It was a busy week in funding news around marketing-software startups. Here are five players getting an influx of cash that brand-minded folks should keep an eye on:


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Guggenheim Digital Media Buys Remaining Stake in Backstage, Sonic Bids

Performance Marketing

Guggenheim Digital Media announced that it has acquired the stake it didn’t own in Backstage and Sonic Bids and combined them with Billboard to create a larger Billboard Group.

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For Yahoo’s Mayer, Size Does Matter

Performance Marketing

Yahoo CEO Marissa Mayer said during the company’s third-quarter earnings call that she was eyeballing relatively small acquisitions, describing potential deals as “something in the size and scale of double-digit [...]

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Big Questions Hang Over Yahoo at CES

Performance Marketing

CES isn’t just a critical time for TV manufacturers, tablet companies and electronic roller skate inventors to lay out their wares for the year. It’s also turning out to be [...]

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Yahoo to Lose Revenue Head Michael Barrett

Performance Marketing

Ever since Marissa Mayer was announced as Yahoo’s new CEO in July, questions have turned to the status of chief revenue officer Michael Barrett, whom interim CEO Ross Levinsohn had [...]

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After Losing CEO Post, Levinsohn Leaves Yahoo

Performance Marketing

Ross Levinsohn lost the Yahoo CEO gig after serving as interim chief following Scott Thompson’s ouster. Now Yahoo is losing Levinsohn, as first reported by AllThingsD.