Publicis Groupe Merges Global Digital Networks Sapient and Razorfish
Agencies
Publicis Groupe confirmed weeks of rumors today, announcing the merger of its SapientNitro and Razorfish networks to create a new global operation it's calling SapientRazorfish. The goal is to better [...]
Publicis Groupe Is the Big Winner in Samsung’s Global Review
Brand Marketing
Publicis Groupe can breathe a huge sigh of relief.
JPMorgan Chase Embraces Its New Digital Shop
Brand Marketing
It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he [...]
Chris Kuenne, Rosetta Founder, Leaves The Publicis Groupe Shop
Brand Marketing
Chris Kuenne, who founded Rosetta in 1998, has stepped down from his non-executive role with the Publicis Groupe shop. Kuenne negotiated a $575 million sale to Publicis in 2011, and served [...]
Family Photos: The Advertising and Media Edition
Brand Marketing
Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here, [...]
Publicis Groupe Team Wins Chase’s Digital Business
Brand Marketing
A team of Publicis Groupe agencies led by Razorfish and Rosetta has won a pitch for JPMorgan Chase's digital marketing business, according to sources.