Publicis Groupe confirmed weeks of rumors today, announcing the merger of its SapientNitro and Razorfish networks to create a new global operation it's calling SapientRazorfish. The goal is to better meet clients' digital marketing needs within a single organization.
Tom Adamski, who served as global chief executive officer of Publicis Groupe's Razorfish Global network for less than one year, has passed away after a battle with cancer. He was 43 years old.
Acquisitive Publicis Groupe chief Maurice Lévy champed at the bit during the nine months of merger negotiations with Omnicom, putting his ability to buy shops on hold. After the collapse of that deal in May, Lévy sprung back last week to underscore his global ambitions with a surprising $3.7 billion offer for digital company Sapient.
Yes, there's a paucity of women in top creative roles in advertising. But that isn't what drove Wunderman's Jamie Gallo to hire Toni Hess as chief creative officer for the shop's offices in New York and Atlanta.
Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million […]
It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he sees."It's a great solution, they really hit it out of the park," said Gordon Abel, executive director of the bank's digital marketing group.
Chris Kuenne, who founded Rosetta in 1998, has stepped down from his non-executive role with the Publicis Groupe shop.Kuenne negotiated a $575 million sale to Publicis in 2011, and served as CEO of the interactive agency until last May.
Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here, […]
A team of Publicis Groupe agencies led by Razorfish and Rosetta has won a pitch for JPMorgan Chase's digital marketing business, according to sources.