Rosanna Pansino

6 Social Media Archetypes for the Modern-Day Brand Influencer

Long before there was social advertising, there were archetypes. Not archetypes of brands, per se, but archetypes of the people we all admire and aspire to be. Those archetypes have […]

8 Food Marketing Trends You Need to Know About Right Now

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep.

Meet the 30 Most Influential People in Food

Who can deny that food has gone from simple sustenance to trendy to a topic that has come to dominate our lives—whether having to do with public health, personal wellness, […]

Rosanna Pansino’s 5 Tips for Being a Successful YouTuber

Rosanna Pansino can whip up a tiramisu, top off (and then taste) a mystery pizza, and bake a Captain America cake, all while building a loyal foodie following. And she's done it to the tune of 4.3 million subscribers to her YouTube channel.

Kin Community Opens Branded Content Studio

Kin Community is the latest digital video network to open a branded content arm, announcing the launch of Kin Studios this morning.

Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino

The cake decorating company Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online influencers to reach a new generation.

Rosanna Pansino: YouTube Is a Community, Not a Cage Match

If you're looking for a nerdy baking project, look no further than Rosanna Pansino's YouTube channel. The baking whiz has whipped up tons of themed-treats for her online audience.

How YouTube’s Hottest Personalities Are Becoming Offline Superstars

Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction.

YouTube Network for Women Raises $12 Million

The YouTube women's network Kin Community has raised $12 million through a Series C funding round, and it will use the cash to hire more talent, add sales staff and bolster its presence in Canada. 

How to See Without Glasses Clearly Leading Web Series

If you’re one of the unfortunate members of the population that can’t see without your glasses, not having 20/20 vision really puts a damper on your day. Four eyes, fear no longer: As long as you have your hands, you can create a makeshift pinhole that will have you seeing clearly and not even now the rain is gone.