6 Social Media Archetypes for the Modern-Day Brand Influencer
Performance Marketing
Long before there was social advertising, there were archetypes. Not archetypes of brands, per se, but archetypes of the people we all admire and aspire to be. Those archetypes have [...]
Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino
Performance Marketing
The cake decorating company Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online influencers to reach [...]
Rosanna Pansino: YouTube Is a Community, Not a Cage Match
Performance Marketing
If you're looking for a nerdy baking project, look no further than Rosanna Pansino's YouTube channel. The baking whiz has whipped up tons of themed-treats for her online audience.
How YouTube’s Hottest Personalities Are Becoming Offline Superstars
Performance Marketing
Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction.
YouTube Network for Women Raises $12 Million
Performance Marketing
The YouTube women's network Kin Community has raised $12 million through a Series C funding round, and it will use the cash to hire more talent, add sales staff and [...]
How to See Without Glasses Clearly Leading Web Series
Performance Marketing
If you’re one of the unfortunate members of the population that can’t see without your glasses, not having 20/20 vision really puts a damper on your day. Four eyes, fear [...]