Rory McIlroy

Rory McIlroy Gets Serious in His Most Intense Nike Golf Commercial Yet

Rory McIlroy keeps a grueling schedule, but he likes it.The pro golfer stars in a new ad for Nike, from Wieden + Kennedy Portland, as he gears up in real life for this weekend's Masters tournament, in hopes of landing a grand slam—winning all four majors—on the 2016 tournament circuit.

The Year’s 10 Most Unforgettable Social Moments in Sports

Thanks to a monumental year in sports that included both the World Cup and Winter Olympics, there were scores of opportunities for marketers and athletes to leave indelible marks via social media. And with the Super Bowl fast approaching, we selected 10 sports moments that left the greatest impression since last year's Big Game.

Rory McIlroy Battles a Robot in Chipper Ad for Golf’s European Tour

This ad for golf's European Tour pits Northern Irish phenom Rory McIlroy against a wise-cracking golf-ball-hitting robot named Jeff in a contest to see who can chip the most balls into washing machines on a driving range. (As a kid, McIlroy practiced this way for some reason.

Tiger Woods’ Road Back to Golf’s Spotlight

The No. 1-ranked golfer in the world, Tiger Woods failed to win his fifth green jacket this weekend at the Masters on Augusta National.

Rory McIlroy and Tiger Woods Trade Shots for Nike Golf

Rory McIlroy made headlines this week by signing an endorsement deal with Nike worth a gazillion bucks (or at least $20 million a year for five years, possibly more). The 23-year-old Northern Irish golfer makes his Nike ad debut alongside Tiger Woods in this Wieden + Kennedy spot, which in its first 24 hours on YouTube amassed a gazillion views. (Actually, about 2.5 million.) Tiger and Rory compete in a fantastic driving-range competition and send balls sailing for miles to land in various cups of all shapes and sizes around town. "Just trying to keep up with the old guy," Rory teases. "Is that your real hair?" Tiger quips. Whatever. Golf sucks. The spot is amusing, reminiscent of McDonald's game of horse between Larry Bird and Michael Jordan. It's more entertaining than the unfathomably popular Turkish Airlines ad with Leo Messi and Kobe Bryant, which has been viewed—and I'm only barely exaggerating—by every human being who's ever lived on the planet. The Nike ad is awkwardly titled "No Cup Is Safe," inspiring snarky comments (quickly purged, but just as soon replaced) about bra sizes, shafts and "No hole being safe" when Tiger's around. I take back what I said before. Golf rocks! Credits below.

EA Sports Made a Great Early Bet With Rory McIlroy

Nike might want him now, but EA Sports was the brand that bet early on Rory McIlroy, the young golfer from Northern Ireland who won the U.S. Open this weekend—following great runs at the Masters and the British Open.