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Stand Up to Cancer Tops Nielsen’s TV Tweet Chart

Convergent TV

A telethon that raised $109 million dollars to help fight cancer has topped Nielsen’s Twitter TV ratings for the first week of September. The Stand Up to Cancer (@SU2C) event [...]


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Chrysler Goes From Eminem and Clint to Ron Burgundy?

Brand Marketing

Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy? Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this [...]