How James Bond Made the Submariner Rolex’s Coolest, Most Recognized Watch
Brand Marketing
One of the classic moments from the James Bond films takes place in the first few minutes of 1964's Goldfinger. Having wiggled out of his wet suit, Sean Connery steps [...]
How Rolex Runs on Autopilot
Brand Marketing
If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not [...]