Olson Engage Nabs Sharp Electronics’ Social Business
Brand Marketing
Sharp Electronics' relationship with Olson is blossoming. The Mahwah, N.J.-based Sharp Electronics Marketing Company of America's (SEMCA) has tapped Olson's social arm, Olson Engage, to handle its social media business.
Rokkan Expands Footprint in U.S.
Brand Marketing
Digital agency Rokkan is bolstering its creative leadership, staffing up and entering two new markets, in the wake of a strong new business run and its acquisition by Publicis Groupe in December.
Publicis Buys Rokkan
Brand Marketing
Publicis Groupe has acquired a 100 percent stake in Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed. The purchase adds another digital [...]
Industry Reacts to GM’s Decision to Pull Facebook Ads
Performance Marketing
When Nissan debuts its newest Altima model next month, it will be the automotive brand’s biggest digital spend ever.
Ford to Livestream Game Show Tied to NBC Reality Show
Brand Marketing
The day after NBC’s new road-trip competition Escape Routes hits TVs on March 31, show sponsor Ford will debut a live-streaming online game show on its dedicated site EscapeRoutes.com.
Rokkan Hires First Executive Account Director
Brand Marketing
Continuing a hiring spree, digital agency Rokkan has tapped Zach Newcomb as the agency’s first executive account director. The 55-person agency has added roughly 15 employees in the past couple months, [...]