Ad of the Day: JetBlue Gave Three Hard-Working Buskers in NYC a Delightful Surprise
Brand Marketing
Stroll through the busy streets of New York City (or any city, for that matter) and chances are you'll hear and see street performers playing beautiful melodies. If you're like [...]
Veuve Clicquot Targets Millennials With Its First Digital Campaign
Brand Marketing
Veuve Clicquot wants accomplished, influential young women to know that champagne is more than a drink reserved for wedding toasts and New Year's celebrations, but rather a bottle that, when [...]
Tough Mudder Celebrates the Awesome Fearlessness of Childhood in First Global Campaign
Brand Marketing
When you're a kid, you do dumb stuff like lick a battery for the hell of it. You test limits, because if you didn't you'd never learn.
Is Virtual Reality the Next Big Form of In-Bar Entertainment?
Performance Marketing
Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to [...]
What’s the More Important American Tech Brand, Apple or John Deere?
Performance Marketing
While Google has created huge hype in Silicon Valley for developing a self-driving car, John Deere has quietly sold monstrous self-driving tractors to farmers in flyover state
Mobile Branding Goes Dark
Performance Marketing
It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting.