ROI

5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital

The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point for both consumers and

How to Fix the Problem When Big Data Fails in Digital Media Planning

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter and food for insects and animals. The leaves fall and return nitrogen to the soil, providing nutrients back to the tree's roots.

How More Precise Data Science Will Be Advertising’s Ultimate Savior

For the past 25 years, advertising's share of total marketing spending has trended slowly downward. Until recently, that is.

A Glimpse Into Marketers’ Social Media Strategies

Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales.

Organizations Need to Adopt an Invention-First Mind-set

In search of exponential returns for their customers, employees and shareholders, today’s most revolutionary companies aren’t innovative, they are inventive. They are the businesses committed to creating genuine firsts by taking invention beyond product development and carrying this mind-set through their entire organizations. 

Facebook Has Simplified Its Ad Creation and Measurement Tools

Facebook is rolling out objectives-based ad buying and reporting in an effort to simplify and expedite the process of paid marketing on its social media platform.

P&G Slashes Wasteful Display Ad Budgets Using Eye-Tracking

Procter & Gamble and eye-tracking firm Sticky (formerly EyeTrackShop) have announced a European-based partnership that will likely expand to other global regions.