Don’t Blame Personalization After Messing It Up
Performance Marketing
In late 2019, Gartner predicted “80% of marketers who have invested in personalization efforts will abandon them by 2025 because of lack of ROI, the peril of customer data, or [...]
10 Tips Judging Marketing Awards Allow Me to Teach Brands
Performance Marketing
I'm judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosing which campaigns will win recognition on [...]
Improved Marketing ROI Shouldn’t Be Your Metric, This Should
Performance Marketing
My team often engages in client projects designed to improve marketing outcomes. Many times, clients describe their primary objective as an increased return on marketing dollars or return on investment [...]
Tapping the Psychology of Fun for Sales and ROI
Performance Marketing
Tapping the psychology of fun for sales and ROI takes work, because sometimes we marketers are so close to the trees, we can’t see the forest. Such is often the [...]
Technology Makes Direct Mail Irresistible
Performance Marketing
With great ROI, marketers continue to use direct mail. However, direct mail marketing that works today is vastly different than five years ago. Take a look at the pieces you [...]
Digital Scale For Sale: How Publishers Can Thrive in an Era of Consolidation
Scale has been important in the digital publishing business – and industry in general – for as long as I can remember. But, not until Facebook and Google started gobbling [...]