Adweek’s Power List 2016: The Top 100 Leaders in Marketing, Media and Tech
Brand Marketing
To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market [...]
The NFL Names Dawn Hudson as Its New CMO
Brand Marketing
The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.
Cover Girl Ad Gets Photoshopped Into a Strong NFL Protest Meme
Performance Marketing
The National Football League's problems of the last week are well known.
After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women
Brand Marketing
If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most
NFL Sunday Ticket Is Linchpin of AT&T, DirecTV Deal
DirecTV's rights to NFL Sunday Ticket—a football package that gives subscribers access to every NFL game that plays on Sunday—is so important that it is a key clause in the [...]
With NFL Win, CBS Lands an Even Bigger Bang
In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package.