Women’s Health to Launch Virtual Workout Program
Performance Marketing
Against a softening environment for print ad revenue, Rodale's Women's Health is going after consumer dollars with a new initiative, the WH Fit Club. Beginning Jan. 2, the subscription-based platform [...]
Unusual Alliance Between Meredith and Wenner Magazine Titles
Performance Marketing
In a tale of strange bedfellows, Meredith’s Fitness and Wenner Media’s Men’s Journal have struck up a sales alliance to compete with bigger health/fitness players Rodale and American Media Inc.
Rodale Exec Jumps to Tabloid Publisher AMI
Performance Marketing
National Enquirer publisher American Media Inc. is doing some more top-level poaching, this time from Rodale. Samantha Irwin was a 22-year vet of the health and fitness publisher, most recently [...]
Premium Publishers Give Private Marketplaces Another Look
Performance Marketing
After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and [...]
Magazine Circulation Flat, Despite Soft Newsstand Sales
Performance Marketing
Average magazine circulation held steady in the second half of 2012 versus the year-earlier period as increases in print and digital subscriptions offset declines in single-copy sales. The figures were [...]