Why Cross-Device Programmatic Advertising Is Ready to Take Off in 2016
Performance Marketing
Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that reach consumers on every one of those screens. With technology catching up [...]
After Rocket Fuel, Criteo Carries on Ad Tech IPO Momentum
Performance Marketing
Criteo’s ambitious stock offering followed the successful ad tech path already blazed by Rocketfuel last month.
Tremor Launches VideoHub Connect, Its Own DSP
Performance Marketing
A few weeks after its IPO and even fewer weeks after announcing that it was switching to an all-in-stream, all the time model, Tremor Video is set to announce t
Rocket Fuel Lives Up to Its Name in First Day of Trading
Performance Marketing
Rocket Fuel, a DSP that advertises campaign creation by artificial intelligence and includes inventory on Twitter and Facebook, was priced at $29 a share yesterday before its IPO. Today, the [...]
How Google’s Ad Tech Stacks Up
Performance Marketing
These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from [...]
FBX Partner Rocket Fuel Rakes in $107 Million in 2012
Performance Marketing
Ad tech outfits tend to keep quiet on how their business is doing, unless business is doing particularly well.