Rock 'n' roll

AmEx Flies the Flannel on Twitter

New York-area fans of Soundgarden could be in for a Twitter treat, as the grunge band has teamed with American Express to make its concert tickets cheaper than a flannel shirt. If AmEx customers

Chuck’s Big Comeback

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief rate should be higher. After all, we have at least one indisputable case of a brand living, dying and coming back as something entirely different: the Converse Chuck Taylor high-top. Brand reincarnation?