The VMAs Inspired Good and Bad Branded Tweets
Performance Marketing
The good and the bad were on full display in last night’s tweets for MTV’s Video Music Awards. Nicki Minaj's wardrobe malfunction and praise for Beyonce as the queen of [...]
Fizzy, Busy Finale for ABC’s Scandal
With no fewer than four broadcast series calling it a day, Thursday night was a time for cliff-hangers and farewells. But as has been the case throughout the season, only [...]
Ad of the Day: Apple Borrows From Dead Poets Society in Evocative Ad for the iPad Air
Brand Marketing
Apple was having some trouble with words last year—stumbling a bit in the copywriting department as it struggled to breathe life into the stilted, inward-looking "Our Signature" campaign. The company [...]
CBS Gives Full-Season Orders to 3 Freshman Comedies
CBS today announced that it has given back-nine orders for its three remaining comedy series: The Millers, The Crazy Ones and Mom.
Robin Williams, CBS Win the Retro Battle
They may not go head-to-head in Week 2, but if Thursday night’s numbers are anything to go by, Robin Williams is beating Michael J. Fox in the Comeback Kid ratings [...]