Roberts + Langer DDB

There Are 4 Big Winners in Kraft’s Agency Consolidation

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops.

The Philly Cream Cheese Agency Shift Took a While

Kraft Foods’ shift of creative responsibilities for Philadelphia Cream Cheese came after months of meetings between Kraft executives and new agency Roberts + Langer DDB, according to sources. The meetings began in the fall and culminated today with Kraft’s confirmation of the shift, which comes at the expense of mcgarrybowen in Chicago.

What’s the Shop Behind the Jennifer Aniston Aveeno Ad?

Add Aveeno to the growing list of Johnson & Johnson brands that Roberts + Langer DDB handles.