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There Are 4 Big Winners in Kraft’s Agency Consolidation

Brand Marketing

By Andrew McMains

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops.

Brand Marketing

The Philly Cream Cheese Agency Shift Took a While

By Andrew McMains

Brand Marketing

What’s the Shop Behind the Jennifer Aniston Aveeno Ad?

By Andrew McMains