Robert Rodriguez and John Malkovich have made a movie that no one currently alive will ever see—and that's just fine by them.The film is called 100 Years, and it was financed by French cognac maker Louis XIII (pronounced "Louie Trez"), whose marketers conceived this unusual, ingenious idea.
Robert Rodriguez made a name for himself in the '90s as a movie director alongside frequent collaborator and friend Quentin Tarantino, but his latest claim to fame has been his El Rey network, which came out swinging with a TV version of Rodriguez's vampire flick From Dusk Till Dawn this March.
Univision has green-lit a new series from American Idol/X Factor/America's Got Talent producer Simon Cowell entitled La Banda, out to find "the best band in the world," as Cowell told the crowd. Coincidentally, a man who would surely be a principal player in the best band in the world, Carlos Santana, closed the presentation with a two-song set.
Specs Who Co-partners Carol Han (l.) and Alexandra Weiss What Digitally focused branding agency Where New York
At a breakfast at the Lamb's Club in Manhattan today, Robert Rodriguez, founder and chairman of the El Rey Network, was voluble on topics ranging from the vampire prosthetics in From Dusk Till Dawn to his network's new sponsorships. The presser featured commentary from other execs—notably vice chair Scott Sassa—but for the most part, it was the Rob Rodriguez show.
In an attempt to become relevant again, BlackBerry is jumping into the movie business—though shorter than feature length.
Univision's evp of ad sales Steve Mandala may have left NBCUniversal barely a year ago, but his new home's upfront presentation wasn't at all shy about playing up the Spanish-language broadcaster's sweeps victory over the Peacock. At one point, an animated broom swept the NBC logo off the presentation screen.
Comcast is making good on its promise to beef up minority involvement in its cable division, though it's doing so with digital networks instead of terrestrial cable channels. It's not quite what it sounded like when, as a condition of its purchase of a majority stake in NBCUniversal (then 80 percent held by GE), Comcast agreed to create cable networks with minority leadership.