Robert Passikoff

Branding Experts to Airbnb: Ride the ‘Vagina Logo’ Buzz

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square.

Why Blackglama Minks Dumped Their Divas

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend.

Study: Shutdown Savages Party Brands

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has quantified the hit to each political party and found that while both are suffering, the GOP brand could actually be affected more negatively.