When Washington's Robert Griffin III—RG3, to you—runs a 76-yard touchdown to the roaring applause of adoring fans, does it matter what's printed on his helmet?
Robert Griffin III
Never let the reality of a serious injury get in the way of a good advertising slogan. That appears to be Adidas's thinking with its new Robert Griffin III commercial from 180LA, which declares that he's "all in for week 1." The 23-year-old Washington Redskins quarterback, who had knee surgery in January, tweeted out a link to the new spot on Tuesday—and then, about 15 minutes later, felt the need to backtrack a little on the ad's promise. "Feel like I need to say this ... Although my goal is to start Week 1, that doesn't mean I will compromise my career to do so," he wrote. In another tweet, he added: "Starting Week 1 will be the result of healing, hard work, dedication & God's anointing. No rush, just determination." It won't be the result of an ad campaign, either. Otherwise, the new ad is pretty fun, as it explosively illustrates Griffin's voiceover suggestion that he (and every other forward-looking athlete) should "blow up last season." Of course, Redskins fans will be happy simply if he doesn't blow out his knee again. UPDATE: We also have the 60-second version, not available on YouTube. Expand to watch full screen. Credits below. brightcove.createExperiences(); Feel like I need to say this..Although my goal is to start Week 1, that doesn't mean I will compromise my career to do so. — Robert Griffin III (@RGIII) February 19, 2013
While millions of turkey-glutted couch jockeys tuned in for the three national NFL broadcasts on Thanksgiving Day (Nov. 22), ratings were either down or failed to meet advertisers’ expectations.